GTM Studio Revolution

Engagement

Users created sheets (27% activation rate)

Workbook Creation

Accelerating from 70 to 310 total workbooks

AI Adoption

Sheets (41%) include AI-powered columns

Data Processing

Records analyzed (up from 1.27M)

"The potential is massive. GTM Studio is helping us process 400-500K datasets that would have taken weeks to analyze manually. We're seeing immediate ROI in our customer intelligence workflows."

— Jeff Miranda, Lead Consultant at ZI Labs

7 Sophisticated Usage Patterns Discovered

43 power users leveraging AI for advanced GTM intelligence

✅ Data Agent Extended Prompt Capacity

Include complete email templates, detailed competitive analysis frameworks, and comprehensive research instructions when asking Data Agent to generate personalized outreach sequences or strategic account intelligence. Revenue operations teams can now execute complex account segmentation analysis and GTM strategy development with 100,000-character prompts instead of being limited to 1,000 characters.

✅ Saved Workbook Views

Save workbook filters and sorting conditions as custom Views to instantly recreate your analysis configurations and share them with your team. Create Views like "High-Priority Prospects" or "Territory Analysis" that any team member can access with one click. Views reset to default when you log back in, so you'll need to reselect your preferred View each session.

✅ Workbooks Activation Through ZIM Audience

GTM Studio workbooks now instantly become marketing-ready audiences, eliminating CSV exports and manual rebuilding. Marketing teams get immediate access to qualified accounts and contacts with all intelligence context. Audiences update dynamically when source workbooks change, ensuring teams work from current data.

✅ CRM Data Sync Frequency Enhancement

Your CRM data now syncs every 6 hours instead of every 24 hours in GTM Studio, immediately solving data accuracy issues for workbook analysis. When you update account ownership in Salesforce on Monday morning, your workbooks show the correct owner by Monday afternoon instead of Tuesday morning. This eliminates confusion between CRM and ZoomInfo data.

✅ CRM Field Import Mapping

Bring your custom CRM fields into ZoomInfo so your team can work with the data that matters to your business. Import custom fields like "Customer Type" to identify accounts as customers, prospects, or lost opportunities, or bring in your "Account Owner" field to surface named accounts exactly as organized in your CRM. One-time setup in GTM Studio Admin Portal.