Product Capabilities & Competitive Positioning
GTM Studio is ZoomInfo's enterprise-grade platform for revenue teams. This November release introduces 11+ new capabilities that significantly enhance our competitive position against point solutions like Clay, while delivering the scale, governance, and integration that enterprise customers demand.
GTM Studio excels at three core use cases:
1. Account Targeting / Outbound Prospecting
Identify and prioritize high-value prospects using firmographic fit, technographic signals, and behavioral data. Build targeted lists faster with expanded data sources and AI-powered research.
2. Cross-Sell Expansion
Uncover expansion opportunities within your existing customer base by enriching CRM data with conversation intelligence, engagement signals, and recommended next actions from Copilot.
3. Customer Retention / Churn Prevention
Proactively identify at-risk accounts through behavioral signals, conversation sentiment, and engagement drops. Enable account teams with personalized outreach to strengthen relationships.
Build high-quality prospect lists by identifying ideal accounts with firmographic and technographic fit, enriching with behavioral signals and intelligence, and routing to sales teams for activation.
Firmo + Tech
Three modes: Unique visitors, All visitors (with duplicates), or Unique companies
Track job changes for replacement & champion strategies
Import from custom data tables in Snowflake
CRM Integration
Identify accounts in your CRM without existing relationships to find whitespace opportunities
Web + Signals + Persona Density
Natural language commands to research corporate websites and enrich from ZoomInfo (Signals & Account Intelligence)
Access real-time hiring signals to identify companies in growth mode, specific roles being hired, and expansion opportunities
Add as enrichment columns
Score + Segment
Natural language commands to write and execute custom scoring formulas
Score and segment accounts by fit
AI-Powered Personalization
Natural language commands to write personalized email sequences
Generate personalized emails with AI Emailer integration
Distribution & Execution
Export workbook data directly to Snowflake
Push directly to sellers using ZoomInfo Copilot Workspace
Identify expansion opportunities within your customer base by enriching CRM data with conversation intelligence, engagement signals, and recommended actions to drive upsell and cross-sell revenue.
CRM
Salesforce, HubSpot, Microsoft Dynamics (Accounts, Contacts, Opportunities)
Conversation + Signals + Engagement
Natural language commands to research corporate websites, run deep research, and enrich from ZoomInfo (Signals & Account Intelligence)
Score + Segment
Natural language commands to write and execute custom scoring formulas
Already exists
AI-Powered Personalization
Natural language commands to write personalized email sequences
Distribution
Export workbook data directly to Snowflake
Proactively identify at-risk accounts by monitoring engagement drops, conversation sentiment, and behavioral signals, then enable account teams with insights and personalized retention strategies.
CRM
Salesforce, HubSpot, Microsoft Dynamics (Accounts, Contacts, Opportunities)
Conversation + Signals + Engagement
Natural language commands to research corporate websites, run deep research, and enrich from ZoomInfo (Signals & Account Intelligence)
Score + Segment
Natural language commands to write and execute custom scoring formulas
Already exists
AI-Powered Analysis
Ask the agent to identify common themes, create distribution charts, generate executive summaries, and build visual analysis across your at-risk accounts
AI-Powered Personalization
Natural language commands to write personalized email sequences
Distribution
Export workbook data directly to Snowflake